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How Realtors Can Generate Leads and Increase Sales Through Digital Marketing

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When searching for a prime piece of real estate, potential clients normally go online. The process of finding a future dream home or an ambitious office space is much easier on the internet, and realtors can take advantage of this fact through digital marketing. We previously discussed in 5 Reasons Open Houses Are A Huge Part Of Our Marketing Strategy how advertising for open houses has now gone digital, with buyers being able to find ideal matches for their specific parameters through websites like Zillow, Redfin, Realtor.com.

Todays generation of successful realtors is, in most cases, highly digitally-savvy. They make the most of innovative online marketing tools that help them throughout the sales process. In fact, as Maryville University explains, digital advertising has completely altered the world of marketing for the better. The university points to statistics from Forbes that shows how digital marketing spending will reach $335 billion this year. Unlike print ads, digital marketing makes products and services accessible to clients with a single click of a button, and the real estate market is no exception. Here are some of our best tips on how digital marketing can help realtors from prospecting leads to closing sales:

Tip 1: Take Advantage of Social Media

Firstly, theres no denying the importance of key social media apps like Facebook, Twitter, and Instagram. In Forbes article on digital marketing for real estate pros, being active is a must. You should create content and post regularly, especially when you get positive feedback from clients or good press. Interacting with your followers is one of the best ways to get noticed.

Tip 2: Create Email Campaigns

Next, having a regular newsletter or a series of campaigns is a good way to increase real estate sales. Its all about using email marketing to keep in touch with former buyers while making contact with potential leads. Its always a good idea to make sure that your newsletter is visually engaging, readable, and features content about market reports, open houses, or recent blog posts that are relevant to the reader. If you want to take it a step further, personalizing email blasts to specific clients is also a smart way to boost sales.

Tip 3: Develop an Easy-to-Navigate Website

An article by the Post and Courier on real estate in the digital age provides statistics showing that over 95 percent of people searching for homes start their search on the internet, making it more essential than ever to have your own website. However, for older generations or those who are less digitally-inclined, you should always ensure that your website can be intuitively navigated. At the bare minimum, this means having an effective search feature with useful filters, simple jargon, and working links. Otherwise, your clients will seek easier options elsewhere.

Tip 4: Host Virtual Tours

Lastly, hosting virtual tours for your various properties is a great way to attract potential clients. Some of Mediums parameters for an effective virtual tour includes the 3D exploration of the home space under the full control of the viewer, is easily accessible to the layperson through a web browser or mobile device, is intuitive to control with minimal frustration or friction, and duplicates the experience of visiting a home in person. By keeping these guidelines in mind, youre more likely to conduct successful tours without leaving the comfort of your own home.

To sum it up, digital marketing is invaluable when it comes to boosting real estate sales. However, adjusting to your clients needs and wants through online means can be difficult at first, so its always best to do your own research and consult experts when it comes to knowing which tools to use.

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